If we haven’t met before, then it’s nice to meet you, I’m Emmy. I’m an earth loving, vegan living, cruelty free beauty supporter and chocoholic. I come from a not so sunny Northern Ireland and I have 3 children and a rescue dog named Pippy.

I’ve always been a little bit alternative, that friend that people come to for advice on cloth nappies or cruelty free makeup. In 2016 I started to share my passion for cruelty free and cleaner beauty sporadically on Instagram and via my blog. As time went on, my focus became not just on living cruelty free but also sharing eco hacks and green living tips. It didn’t take long to realise there are lots of us out there all with the same passion for sustainable living, individually stumbling along trying to find the most ethical options.

And so I created The Greener Guru. As somebody who is fortunate to have worked for an ethical beauty company, run my own vegan eco shop and who has been finding ways to live a greener life since I was a teenager, I have commited to sharing my knowledge to help others find greener swaps they can easily implement into their own daily lives. None of us are perfect but with a bit of effort and information sharing we sure can all be a little greener – I’m a rebel with a cause, I want us to live more sustainable lives and give our earth a chance, if you feel the same then welcome!